Webinar On-Demand: Social Media & Website Optimization for Journals

There are countless opportunities for scholarly journals to promote their content on the internet and plenty of lessons journals are learning along the way. Are you wondering which promotion outlets are working for other publications, how they’ve honed their promotion strategies, and how you can apply those proven methods to your journal?

In “Social Media & Website Optimization for Journals,” a free webinar co-hosted by Scholastica and the International Society of Managing and Technical Editors (ISMTE), we asked two journal editors to share how they’ve used social media and innovative approaches to journal website design to successfully raise awareness of their publications. During the presentation both editors shared real examples of how they went about building a journal social media strategy and optimizing their website, how they’re continuing to improve, and some dos and don’ts they’ve learned along the way.

The full webinar recording, featured above, is freely available to watch. You can also access this webinar recording and others like it any time you like by visiting Scholastica’s YouTube channel.

We want to thank our two guest speakers for taking the time to be a part of this event:

Katie Murphy, Assistant Managing Editor and Social Media Manager with the American Heart Association journals, Genetics in Medicine, and the FASEB journal
Johan Rooryck, Professor of French Linguistics at Leiden University and Editor-in-Chief of Glossa

Webinar Highlights

Whether your just getting started with journal promotion or you’ve been at it for a while now, “Social Media & Website Optimization for Journals” is full of useful tips you can apply to your publication.

Kicking off the webinar presentation, Katie spoke on the benefits of using social media for journal promotion and shared 10 steps to get started with social media at your journal. She also overviewed some more advanced social media strategies, including how to:

Improve the branding of your social media profiles
Cross-promote social media profiles and use hashtags to get more eyes on your posts
Develop and manage a social media posting schedule
Measure the success of your social media efforts

Following Katie, Johan spoke on the importance of optimizing your journal website design to help scholars more easily find articles relevant to them and make your website one they want to frequent. Johan shared many screenshots and examples from Glossa’s journal website that you can apply to your publication. Among advice he shared was how to:

Improve readers’ experience navigating your website
Make it easier for readers to find answers to common questions
Give readers new and improved ways to find and view your journal’s content
Use your homepage and social media to highlight new and past articles and issues

During the webinar Scholastica and ISMTE also shared links to additional journal promotion resources, including ISMTE’s guide to creating a journal podcast and Scholastica’s Scholarly Journal Promotion 101 Handbooks Series.

Webinar highlights on Twitter

Throughout the event, webinar viewers were able to share takeaways from the presentation and pose questions to the guest speakers on Twitter using the hashtag #JournalEdsChat. Above are some presentation highlights shared by attendees. you can search #JournalEdsChat on Twitter to view the full conversation.

Continuing the webinar conversation

To continue the webinar conversation, Scholastica and ISMTE are also hosting a follow up Twitter chat on journal promotion this Friday 9/16/16 from 10AM - 11AM EST using the hashtag #JournalEdsChat. During the Twitter chat we’ll be sharing a series of questions related to journal promotion for participants to answer in an open Q&A. Be sure to join the Twitter chat to share your promotion experiences and learn from editors at other journals.

We hope this webinar and the follow up Twitter chat will leave you with action steps that you can take to better promote your journal. Be sure to check out the webinar recording above for the complete presentations and don’t miss this Friday’s Twitter chat!