Today Scholastica announces the release of the second handbook in the Scholarly Journal Promotion 101 Series - “Content Resurfacing 101 for Scholarly Journals.” Get the details of the new handbook below, which you can download now.
Journals no longer face the confines of printed pages. Online you can organize your journal in whatever way you choose and you can publish as much content as you like with no limitations. This is opening up exciting new opportunities for journals to optimize their websites in order to better showcase both new and old content and encourage engagement among readers.
One of the primary ways to do this is by resurfacing or reintroducing popular content on your site. For example, if you post your journal’s newest issues in one section of your website you could add a special section to your homepage highlighting some articles from new issues in order to resurface or reintroduce them in a different way. You can also resurface past articles that remain popular or have become timelier due to recent events. Adding a section of highlighted articles on your journal’s homepage is just one way to go about content resurfacing.
In “Content Resurfacing 101 for Scholarly Journals,” a new free-to-download handbook in Scholastica’s Scholarly Journal Promotion 101 Handbooks series, we explore a broad range of ways your journal can incorporate content resurfacing into your website to improve its design overall. The handbook includes examples from journals and mainstream media publications that are successfully resurfacing content, which you can use as inspiration for your journal.
Learn how to:
- Assess your journal’s current website design to find content resurfacing opportunities
- Start highlighting new and popular articles on your journals homepage and in special sections
- Help scholars more easily navigate to articles of interest to them on your site
- Keep scholars engaged with your journal and alert them to your newest content
Your journal’s editorial team must always be on the lookout for the next great research. But, it’s important to also take some time to highlight the works you’ve already published as well. By resurfacing past journal content you can make it easier for readers to locate all articles relevant to them when conducting research on your website, and you can offer added value to authors who choose to submit to and publish with your journal by helping to promote their work. Employing content resurfacing will allow you to do these things and improve the overall look and feel of your website, making it a more enjoyable and productive place for scholars to peruse.
Making updates to your website design may sound like a big undertaking, but that doesn’t have to be the case. You can start out small and choose one or two content resurfacing tactics to try on your journal’s website. Ready to get started? Download Content Resurfacing 101 for Scholarly Journals to learn how.
