Determining the right marketing mix for any publication takes trial and error, but that doesn’t mean you have to start with a blank slate. You can learn a lot by observing how others are promoting their journals. This blog post spotlights examples of great digital journal promotion across disciplines to inspire your future marketing plans.

Publishing leaders from the Biochemical Society and the American Society of Civil Engineers discuss the benefits of societies running journal programs and their approach in the second part of our series on cultivating sustainable in-house publishing programs.

Inspired by the SSP conference session Locally Sourced, Locally Owned: Independent Society Journal Publishing to Seed Trust and Transformation, the Scholastica team decided to reach out to society and institute leaders operating publishing programs to get their take on the primary benefits of in-house publishing and the factors they consider most critical to their success. Here's what they had to say.

Mind the gap — you've likely heard this familiar phrase issued at train stations, but have you considered how it applies to academic journal publishing? In this blog post, we're rounding up five of the most common gaps between peer review and publishing and ways to address them.

Once Persistent Identifiers a.k.a. PIDs are born, they take on a whole new, and still somewhat secret, life of their own. This blog post covers the what, why, and how of PIDs and key ways journals and scholars can implement them to foster uptake across the research ecosystem and further their publishing goals.

Researchers are busier than ever, so it's vital for journals to make their submission processes as frictionless as possible. This blog post offers five tips to help simplify and streamline your author guidelines.

While a reputation for publishing high-quality content will always be the number one way for journals to set themselves apart in the eyes of authors and readers, regular promotion is becoming paramount to building and retaining a following. In this blog post, we break down why and steps to get started.

For any academic journal article to have an impact, potential readers first need to be able to find it. That starts with search engine optimization or SEO. This blog post offers a comprehensive guide to article SEO for journals and submitting authors.

Technical Community Manager for the Research Organization Registry, a.k.a. ROR, Amanda French, discusses how all scholarly communication stakeholders can best adopt and support ROR IDs and examples of current use cases in this interview.

Leaders at university presses and scholarly societies publishing research across disciplines discuss the biggest opportunities they see for independent academic publishers to further their journal programs in 2023 and beyond.