While a reputation for publishing high-quality content will always be the number one way for journals to set themselves apart in the eyes of authors and readers, regular promotion is becoming paramount to building and retaining a following. In this blog post, we break down why and steps to get started.

For any academic journal article to have an impact, potential readers first need to be able to find it. That starts with search engine optimization or SEO. This blog post offers a comprehensive guide to article SEO for journals and submitting authors.

Technical Community Manager for the Research Organization Registry, a.k.a. ROR, Amanda French, discusses how all scholarly communication stakeholders can best adopt and support ROR IDs and examples of current use cases in this interview.

Leaders at university presses and scholarly societies publishing research across disciplines discuss the biggest opportunities they see for independent academic publishers to further their journal programs in 2023 and beyond.

Director of Publications at the American Urological Association, Jennifer Regala, shares the biggest journal development opportunities she sees in 2023, focusing on investing in open access and supplementary content to promote readership growth and create new sponsorship opportunities.

President of The British Blockchain Association and Editor-in-Chief of The Journal of the British Blockchain Association, Dr. Naseem Naqvi, shares the biggest journal development opportunities he sees in 2023, including publishing more interdisciplinary research and embracing OA.

At Scholastica, we wanted to highlight some of the many emerging opportunities for academic journal programs, with a focus on scholarly societies and university presses. So we asked a handful of leading publishers to share the developments they're most excited about in 2023 and beyond.

When XML Marks the Spot: Machine-readable journal articles for discovery and preservation, a free webinar, co-hosted by Scholastica, UOregon Libraries, and the GWU Masters in Publishing program, offers a crash course in the benefits of XML production and use cases. Learn more and get the recording on demand!

Scholastica announces the release of the 2022 State of Journal Production and Access report. The report encompasses the results of our second global survey of independent academic publishers about how they're approaching journal production and content access now and in the future. Read on for the full details!

If your journal publishing program has limited resources (which most do!), it's vital to focus your promotion efforts on the channels with the most potential. So how can you do that? There's no better way than to make data-driven decisions. Here are 7 ways to leverage journal analytics to reach more authors and readers.